MATCHING
Complete the following using the terms listed.
-_______________is a bundle of physical,service and symbolic characteristics designed to satisfy consumer wants.
A)Marketing intermediary
B)Test marketing
C)Brand insistence
D)Product life cycle
E)Brand name
F)Wholesaler
G)Trademark
H)Product
I)Convenience products
J)Product line
K)Supply chain
L)Logistics

Question

Quizplus · Accepted Answer

The definition provided describes a product.

Answer: E
 A brand name is a part of a product's bundle of characteristics that helps identify and differentiate it from other similar products.

Answer: D
 The product life cycle describes the stages a product goes through from introduction to decline.

Answer: I
 Convenience products are a type of product that consumers buy frequently, immediately, and without much thought or effort.

Answer: J
 A product line is a group of related products offered by a company.

Answer: G
 A trademark is a legal symbol, word, or phrase that identifies a particular product and its producer.

Answer: F
 A wholesaler is a type of marketing intermediary that buys and sells products in large quantities to retailers.

Answer: K
 The supply chain refers to the network of individuals, organizations, resources, and activities involved in creating and delivering a product to consumers.

Answer: L
 Logistics refers to the process of planning, implementing, and controlling the flow of goods and services from production to consumption.

MATCHING Complete the Following Using the Terms Listed