Psychologists who study persuasion use the term ____ to refer to whether a person "gets" a given message (i.e., whether a person pays attention and understands it).

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Receptivity refers to whether a person is open and receptive to a particular message, including paying attention to it and understanding its meaning. This is an important factor for psychologists who study persuasion because if a person is not receptive to a message, they are unlikely to be persuaded by it.

Psychologists Who Study Persuasion Use the Term ____ to Refer