What does the research suggest about the role of distraction in persuasion?

Question

Quizplus · Accepted Answer

Research suggests that distraction can decrease persuasion when the argument being presented is strong because it makes it harder for the audience to focus on the message. However, distraction can increase persuasion when the argument being presented is weak because it can divert the audience's attention away from the weaknesses in the argument and instead focus on other aspects, such as the speaker's credibility or emotional appeals. Therefore, option C is the most accurate.

What Does the Research Suggest About the Role of Distraction