A New York-based brand and customer loyalty and engagement research consultancy firm called The Agency conducts research annually to identify the top 100 brands with the highest levels of customer loyalty. Apple, WhatsApp, Google, YouTube, and Kindle lead the pack and demonstrate that consumers are enjoying long-term engagement with these companies. The top companies' ability to generate high levels of customer loyalty demonstrates these firms are engaging in ________ marketing.

Question

Quizplus · Accepted Answer

Relationship marketing focuses on building long-term relationships with customers and creating customer loyalty. The fact that Apple, WhatsApp, Google, YouTube, and Kindle are identified as having high levels of customer loyalty suggests that they are engaging in relationship marketing.

A New York-Based Brand and Customer Loyalty and Engagement Research