Businesses that strive to determine what customers need or want and then develop products to satisfy those needs and wants are operating in a(n) ____ orientation.

Question

Quizplus · Accepted Answer

The market orientation places the customer at the center of the organization's decision-making process. It requires that businesses understand their customers' wants and needs and develop products to satisfy them. This approach allows businesses to compete more effectively by providing products and services that meet customer needs better than competitors. The other options (production, sales, disruptive, and evolutionary) represent other business orientations that may not prioritize customer satisfaction in the same way.

Businesses That Strive to Determine What Customers Need or Want