The ____________ section of the marketing planstates what the company wants to accomplish through marketing activities, using a(n) ___________ of where the firm stands in the market.
A)marketing objectives; performance evaluation
B)marketing strategies; implementation timetable
C)SWOT analysis; marketing concept
D)marketing objectives; SWOT analysis
E)environmental analysis; SWOT analysis

Question

Quizplus · Accepted Answer

The marketing objectives section of the marketing plan outlines specific goals that the company hopes to achieve through its marketing activities. These objectives should be measurable and tied to the overall strategic goals of the company. In order to determine these objectives, the company must conduct a SWOT analysis to assess its strengths, weaknesses, opportunities, and threats in the market. Therefore, the correct choice is D - marketing objectives; SWOT analysis.

The ____________ Section of the Marketing Planstates What the Company