In many cases, companies that enter a market after innovative products have been introduced can achieve long-term competitive advantages by continuing to develop a better mousetrap. For example, VisiCalc was the first company to introduce a desktop spreadsheet program, but Lotus Notes cornered a large market share when it introduced the 1-2-3 program. Today, however, Microsoft's Excel is the dominant spreadsheet software program and has continued to endure due to the popularity of the Microsoft Office Suite of products. VisiCalc possessed a ___________ advantage while Microsoft enjoyed a ___________ advantage.
A)first-mover; late-mover
B)late-mover; first-mover
C)sustainable; unsustainable
D)economic; technological

Question

Quizplus · Accepted Answer

VisiCalc had the first-mover advantage as the pioneer in desktop spreadsheet programs, while Microsoft, entering the market later with Excel, capitalized on a late-mover advantage, leveraging its existing Microsoft Office Suite to dominate the market.

In Many Cases, Companies That Enter a Market After Innovative