Naomi Holden is breaking down and classifying costs of her small business to determine which are associated with specific marketing efforts and then comparing these costs with results. Naomi is engaging in
A)sales analysis.
B)marketing cost analysis.
C)market share analysis.
D)production cost analysis.
E)profit and loss analysis.

Question

Quizplus · Accepted Answer

Naomi is breaking down and classifying costs of her small business to determine which are associated with specific marketing efforts and then comparing these costs with results. This indicates that she is engaging in marketing cost analysis.

Naomi Holden Is Breaking Down and Classifying Costs of Her