You work in the marketing department of shoe firm Weasley Inc. Over the past month you have been working with management to revise the company's mission statement and set specific marketing goals for the upcoming year. Today you are meeting with your marketing team and discussing the next step in the strategic planning process. What is this next step?
A)Formulating corporate and business-unit strategies
B)Analyzing the organization's strengths and weaknesses and identifying its threats and opportunities
C)Determining performance standards to analyze the successful implementation of goals
D)Evaluating the performance of the marketing strategy
E)Writing up a marketing plan

Question

Quizplus · Accepted Answer

The next step in the strategic planning process after revising the company's mission statement and setting specific marketing goals is to formulate corporate and business-unit strategies. This involves making decisions on how the company will allocate resources and coordinate activities to achieve its goals.

You Work in the Marketing Department of Shoe Firm Weasley