The ability of later market entrants to achieve long-term competitive advantages by not being the first to offer a certain product in a marketplace is called
A)first-mover advantage.
B)early-mover advantage.
C)first-mover disadvantage.
D)strategic window.
E)late-mover advantage.

Question

Quizplus · Accepted Answer

The term "late-mover advantage" refers to the ability of later market entrants to achieve long-term competitive advantages by not being the first to offer a certain product in a marketplace. By observing the successes and failures of first-movers, late-movers can improve upon the original product, target unaddressed markets, and avoid costly mistakes, ultimately achieving a competitive advantage.

The Ability of Later Market Entrants to Achieve Long-Term Competitive