Which of the following is not a characteristic that should be possessed by a marketing objective?
A)It should be measurable.
B)It should be expressed in clear, simple terms.
C)It should be consistent with both business-unit and corporate strategies.
D)It should specify a time frame for its accomplishment.
E)It should be open ended in terms of time.

Question

Quizplus · Accepted Answer

Marketing objectives should have a specific time frame for accomplishment. An open-ended objective lacks specificity and may become difficult to measure and evaluate in the long run.

Which of the Following Is Not a Characteristic That Should