Trident's regular toothpaste is highly popular but is unlikely to experience much more market growth. As a result, Trident is examining other forms of toothpaste with high potential for growth. However, because its regular toothpaste remains so profitable, it can use these profits to invest in newer toothpastes. Trident's regular toothpaste is an example of a
A)cash cow.
B)star.
C)dog.
D)question mark.
E)strategic window.

Question

Quizplus · Accepted Answer

Trident's regular toothpaste is a well-established product with a high market share and low growth rate, making it a cash cow. As a cash cow, it generates significant profits that can be reinvested in newer toothpaste products with a higher potential for growth.

Trident's Regular Toothpaste Is Highly Popular but Is Unlikely to Experience