In 2009 the Coca-Cola Company introduced the "Freestyler," a new freestanding soda dispenser where consumers can choose from over 120 different types of soda and customize their drinks. Freestylers would take the place of typical dispensers where there are only a few different types of soda brands available. In order to develop the new dispenser, Coca-Cola collected information on the soda-drinking habits of individuals in several different age groups, as well as information about new technologies for dispensing liquids from vending machines and the sales of its "fountain" syrup for national restaurant chains to use in their soda machines. Coca-Cola's collection of this information is an example of _____ while the assessment of its impact on the potential for the new "Freestyler" is an example of _________

Question

Quizplus · Accepted Answer

Coca-Cola's collection of information on soda-drinking habits and new technologies for dispensing liquids from vending machines is an example of environmental scanning. This involves the systematic collection and analysis of information about external factors that can affect an organization's performance. The assessment of the potential impact of this information on the development of the "Freestyler" is an example of environmental analysis. This involves the evaluation of external factors to identify trends, risks, and opportunities that can affect an organization's strategic options. Overall, environmental scanning is a critical first step in environmental analysis, which is a key component of strategic management.

In 2009 the Coca-Cola Company Introduced the "Freestyler," a New