In today's marketing environment, competitors can take on many forms. For example, Coke Zero can be seen as a competitor to Stride Mint Chewing Gum. In this circumstance, these two products are described as ____ competitors.

Question

Quizplus · Accepted Answer

Coke Zero and Stride Mint Chewing Gum are considered total budget competitors because they compete for the same discretionary spending of consumers, even though they are not direct substitutes or in the same product category.

In Today's Marketing Environment, Competitors Can Take on Many Forms