While Almond Breeze engages in environmental scanning and analysis, the company is more likely to change its products and marketing strategies to adapt to environmental forces rather than trying to influence these forces. Almond Breeze has a(n) ____ approach to marketing environmental forces.

Question

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Almond Breeze is analyzing the external environmental forces and reacting to them accordingly to adapt to changes rather than trying to influence them. This indicates a reactive approach to marketing environmental forces.

While Almond Breeze Engages in Environmental Scanning and Analysis, the Company