SiriusXM Radio is concerned about how the increasing use of smartphones will affect the future sales of its satellite radio service. The company decides to gather information about the changing trends in music access and delivery to prepare for this trend. SiriusXM's process is called

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SiriusXM's process of gathering information about changing trends in music access and delivery to prepare for the increasing use of smartphones is an example of environmental scanning. This involves monitoring and analyzing trends in the external environment, such as technological advancements or changes in consumer behavior, to identify potential opportunities or threats to the business. This is an important process for companies to stay competitive and adapt to changes in the market.

SiriusXM Radio Is Concerned About How the Increasing Use of Smartphones