Honeybees are disappearing at an alarming rate, and since they pollinate about a third of all the foods we eat, it is an important concern. That's why Ben & Jerry's launched a microsite to increase the awareness of the issue. In addition, it launched a "Twitcause" campaign on Twitter, raising $7,000 in two days. This example illustrates the positive consequences of

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The example illustrates social responsibility, which refers to a company's obligation to act for the benefit of society at large. By launching a microsite and Twitcause campaign to increase awareness about the disappearance of honeybees, Ben & Jerry's is engaging in socially responsible behavior that aligns with its values and contributes to the greater good.

Honeybees Are Disappearing at an Alarming Rate, and Since They