The practice of linking a firm's product marketing to a particular social cause on an ongoing or short-term basis is known as

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Cause-related marketing is the practice in which firms link their product marketing to a particular social cause either on an ongoing or a short-term basis. This is done to appeal to the consumers who prefer to buy products that not only meet their needs but also support a social cause. Cause-related marketing not only promotes social responsibility but also helps firms in building their brand and enhancing their reputation.

The Practice of Linking a Firm's Product Marketing to a Particular