Research designed to verify insights through an objective procedure to help marketers make decisions is called ____ research.

Question

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Conclusive research is designed to verify insights through an objective procedure to help marketers make decisions. It is sometimes referred to as quantitative research because it often involves collecting numerical data that can be statistically analyzed. Primary research refers to gathering original data directly from the source, while secondary research involves using existing data sources. Exploratory research is typically conducted at the early stages of a project to gain a better understanding of a topic, while hypothetical research is not a commonly used term in marketing research.

Research Designed to Verify Insights Through an Objective Procedure to Help