Students from a marketing research class are involved in a project about the level of sleep, exercise, and stress that individuals experience. They have decided to collect data from three student-center areas on campus. When they analyze their data, they find the responses are very similar across the three areas. The students feel comfortable they have achieved which of the following with regard to their data?

Question

Quizplus · Accepted Answer

The fact that the responses are very similar across the three areas implies that the measurement or data collection process is consistent and dependable, which is a characteristic of reliability. The other answer choices are not applicable in this scenario.

Students from a Marketing Research Class Are Involved in a Project