AT&T uses its sales reports broken down by geographic regions as part of its marketing research to determine which markets are most rapidly adopting high-speed Internet connections. In this example, AT&T is using

Question

Quizplus · Accepted Answer

AT&T is utilizing its own sales reports, which are data already collected and available within the organization, making it internal. Since the data was not collected for the specific purpose of this research but is being used for analysis, it is considered secondary data.

AT&T Uses Its Sales Reports Broken Down by Geographic Regions