Dennis Cooper is the owner of Window Services Co, a company specializing in replacement windows, remodeling services, and siding. Dennis is interested in determining the characteristics of individuals who would be most likely to need replacement windows and interested in remodeling services, such as siding, awnings, and sunroom additions. He would like to identify characteristics of potential consumers who would be most likely to spend the most and utilize their services. This information will be quite helpful to Window Services Co as they make design changes to the store, select merchandise, create advertising messages, and determine what type of remodeling services to offer. Window Services Co would like to identify the customers based on factors such as gender, age, marital status, age of home, and discretionary income. What type of research would be most appropriate for Window Services Co to utilize?

Question

Quizplus · Accepted Answer

Descriptive research would be most appropriate for Window Services Co to utilize. Descriptive research is used to describe characteristics of a population or phenomenon. In this case, the company wants to identify the characteristics of potential consumers who would be most likely to need replacement windows and interested in remodeling services. This type of research can include surveys, interviews, and observation methods to gather data on the identified factors such as gender, age, marital status, age of home, and discretionary income. Descriptive research will provide Window Services Co with a detailed understanding of their target market, helping them develop effective marketing strategies and make informed business decisions.

Dennis Cooper Is the Owner of Window Services Co, a Company