Thomas Has Been a Marketing Manager at Albertson's for Several

Thomas has been a marketing manager at Albertson's for several years. Recently Albertson's adopted a new type of software that is able to collect information from a variety of sources and look for unique trends that would not normally be observable using other marketing research methods. The information revealed the surprising insight that a certain age group of people buys more organic food than others. Thomas was surprised at this revelation because he had thought just the opposite. This new system allowed Thomas to make use of _________ and interpret it to yield unique insights he could use in future marketing campaigns.

A) databases
B) single-source data
C) secondary data
D) big data