Jamie had invested a significant amount of resources into advertising a new product. She used tools and methods to measure and interpret the effectiveness of the campaign on customer sales. Jamie used ___________ to evaluate her firm's return on investment. She then made adjustments based on her findings.

Question

Quizplus · Accepted Answer

Marketing analytics is the use of data and tools to measure and interpret the effectiveness of marketing campaigns. Jamie used this approach to evaluate her firm's return on investment (ROI) by measuring the impact of advertising on customer sales. Based on her findings, she made adjustments to her marketing strategy to improve ROI. Big data, databases, marketing decision support systems, and single-source data are also tools that can be used for analyzing marketing data, but they are not as relevant to Jamie's situation as marketing analytics.

Jamie Had Invested a Significant Amount of Resources into Advertising