Old El Paso salsa believes that sales are increasing because consumers see salsa as a healthier alternative to more traditional dips and sauces. The company develops a research study to test this hypothesis. It designs an online survey and sends it to its customers to find out their reasons for purchasing salsa. Old El Paso is engaging in _____________ research.

Question

Quizplus · Accepted Answer

Exploratory research is used to gain insights into a problem or issue. Old El Paso is using an online survey to gather data about its customers' reasons for purchasing salsa. This data will help the company to better understand its customers and to develop more effective marketing strategies.

Old El Paso Salsa Believes That Sales Are Increasing Because