Barry Steel provides steel for a variety of uses to its various customers. Customers have different needs for the steel, and thus Barry has to prepare the raw steel differently depending on how customers will use it in their production processes. The primary business segmentation variable in this example is
A)geographic location.
B)customer size.
C)product use.
D)customer importance.
E)organization classification.

Question

Quizplus · Accepted Answer

The primary business segmentation variable in this example is product use. Customers have different needs for the steel depending on how they will use it in their production processes. This means that Barry Steel has to segment its customers based on the type of product they need and prepare the raw steel differently for each segment.

Barry Steel Provides Steel for a Variety of Uses to Its