The sales forecast differs from the company sales potential in that it focuses on
A)the maximum percentage share of a market that an individual firm within an industry can expect to capture for a specific product.
B)the minimum percentage share of a market that an individual firm within an industry can expect to capture for a specific product.
C)what actual sales will be at a certain level of company marketing effort.
D)what executives believe sales will be at a certain level of company marketing effort.
E)what competitors' sales will be at a certain level of company marketing effort.

Question

Quizplus · Accepted Answer

The sales forecast focuses on what actual sales will be at a certain level of company marketing effort, while the company sales potential focuses on the maximum or minimum percentage share of a market that an individual firm within an industry can expect to capture for a specific product. The other options are not directly related to the definition of sales forecast.

The Sales Forecast Differs from the Company Sales Potential in That