The sales forecasting method that consists of making a product available to buyers in one or more locations and measuring purchase response is
A) a market test.
B) regression analysis.
C) trend analysis.
D) a survey.
E) the Delphi technique.

Question

Quizplus · Accepted Answer

A market test involves placing a product in one or more locations and measuring actual purchase response. This method helps to determine the actual demand for the product and can be used to forecast future sales. The other methods listed (regression analysis, trend analysis, surveys, and the Delphi technique) are all useful for sales forecasting, but they do not involve actually making a product available and measuring purchase response.

The Sales Forecasting Method That Consists of Making a Product