The Sara Lee Company is attempting to forecast sales for a new ice cream cake. To come up with an accurate forecast, Sara Lee places the product in Atlanta supermarkets for a period of four months. In this instance, Sara Lee is using which forecasting method?
A) Time series analysis
B) Market test
C) Executive judgment
D) Regression analysis
E) Survey

Question

Quizplus · Accepted Answer

Sara Lee is using a market test by placing the product in Atlanta supermarkets for four months to forecast sales. This is a common method used to test a product's potential success in the market before making larger investments in production and distribution.

The Sara Lee Company Is Attempting to Forecast Sales for a New