When a company has its sales forecasts prepared by management consultants, economists, or college professors, it is using a(n)
A) expert forecasting survey.
B) Delphi technique.
C) random factor analysis.
D) external judgment survey.
E) market test.

Question

Quizplus · Accepted Answer

Expert forecasting surveys involve obtaining forecasts from individuals considered to be experts in the subject area, which can include management consultants, economists, or college professors.

When a Company Has Its Sales Forecasts Prepared by Management