In order for the marketer to achieve effective market segmentation, which of the following conditions must exist?
A) The segments must be small enough to manage effectively.
B) It must be possible to do a regression analysis on potential segments.
C) Consumers' needs for the product must be homogeneous.
D) The firm must be able to sell effectively to the chosen segment with a specific sales price.
E) The segment must have enough profit potential to justify the development of a special marketing mix for the segment.

Question

Quizplus · Accepted Answer

Effective market segmentation requires that the segment must have enough profit potential to justify the development of a special marketing mix for the segment. This means that the segment must be large enough to be profitable and must have distinct needs that can be addressed through a targeted marketing mix. The other options are not necessarily required for effective market segmentation. Segment size is important but may vary depending on the product and market. Regression analysis may not always be relevant or feasible, and consumers' needs for a product may vary within a segment. Selling a product at a specific sales price may not be feasible or desirable for all segments.

In Order for the Marketer to Achieve Effective Market Segmentation