Mrs. Baird's is attempting to forecast sales for a new ice cream cake. To come up with an accurate forecast, Mrs. Baird's places the product in Atlanta supermarkets for a period of four months. In this instance, Mrs. Baird's is using which forecasting method?
A)Time series analysis
B)Market test
C)Executive judgment
D)Regression analysis
E)Survey

Question

Quizplus · Accepted Answer

Mrs. Baird's is using market test method to forecast sales for a new ice cream cake by placing the product in Atlanta supermarkets for four months. Market test is a commonly used method to accurately forecast sales by analyzing the actual demand and customer behavior in a real market setting.

Mrs Baird's Is Attempting to Forecast Sales for a New