If your firm uses a ______________ targeting strategy, you can expect to need __________ production processes to support the strategy.
A)concentrated; more
B)differentiated; more
C)undifferentiated; more
D)differentiated; less
E)concentrated; less

Question

Quizplus · Accepted Answer

A differentiated targeting strategy involves targeting several market segments and tailoring separate offers for each, requiring more complex and varied production processes to meet the diverse needs of these segments.

If Your Firm Uses a ______________ Targeting Strategy, You Can