Comcast offers different types of cable packages.Its digital economy has over 45 channels.Its digital preferred package offers over 220 channels.Its XFINITY TV 200 Latino offers over 150 channels,including more than 50 Spanish channels.What type of segmentation variable is Comcast likely using when developing its different packages?
A)Geodemographic
B)Demographic
C)Geographic
D)Psychographic
E)Behavioristic

Question

Quizplus · Accepted Answer

Comcast is likely using behavioristic segmentation, which involves dividing the market based on consumer behavior, such as usage rates or benefits sought. In this case, they are offering packages based on the viewing preferences and behaviors of different customer groups, such as those who prefer more channels or Spanish-language content.

Comcast Offers Different Types of Cable Packages