While shopping at a local grocery store, Brandon sees a display of his favorite brand of energy drink. He buys some to take home for the weekend. This purchase process would be described as
A)routinized response behavior.
B)extended decision making.
C)limited decision making.
D)situational perception.
E)enduring involvement.

Question

Quizplus · Accepted Answer

Routinized response behavior occurs when a consumer makes a purchase decision based on habitual behavior, such as buying a favorite brand without much thought or consideration. This is the case with Brandon purchasing his favorite brand of energy drink.

While Shopping at a Local Grocery Store, Brandon Sees a Display