Eavin Singh makes an appointment to visit with a new dermatologist in town because of a recent bad sunburn. When he arrives at the dermatologist's office, Eavin notices a foul odor in the air, worn floor coverings, cluttered rooms that have paint peeling from the walls, and poor lighting. However, the other patients in the waiting room were talking about how much they liked the doctor. While Eavin viewed the dermatologist as competent, Eavin decided not to visit him again even though the dermatologist recommended a follow-up. Which situational influences are most likely to have affected Eavin's decision?
A)Social surroundings
B)Momentary mood
C)Antecedent states
D)Purchase reasons
E)Physical surroundings

Question

Quizplus · Accepted Answer

Eavin's decision not to visit the dermatologist again is most likely influenced by the physical surroundings of the office, such as the foul odor, worn floor coverings, cluttered rooms, peeling paint, and poor lighting. These environmental factors can create a negative impression and reduce Eavin's satisfaction with the overall experience, leading him to seek a better alternative in the future. The other options, such as social surroundings, momentary mood, antecedent states, or purchase reasons, may also play a role in shaping consumer behavior, but they are less relevant in this particular scenario compared to the impact of physical surroundings.

Eavin Singh Makes an Appointment to Visit with a New