Marketers help consumers learn through free samples, sometimes coupled with coupons, to reduce purchase risk, through a practice called
A)framing.
B)advertising.
C)shaping.
D)perceptual mapping.
E)planking.

Question

Quizplus · Accepted Answer

Shaping is a marketing strategy where consumers are gradually guided through a series of steps or behaviors, such as trying a product through a free sample, which can lead to the eventual goal of purchasing the product. This technique helps reduce the perceived risk of trying something new by allowing consumers to experience the product firsthand without a financial commitment.

Marketers Help Consumers Learn Through Free Samples, Sometimes Coupled with Coupons