HEB Supermarkets recently placed an order with the Pederson Corporation for hotdogs. The typical weekly order is for 10 cases; however, since the upcoming weekend includes a holiday, this time HEB is ordering 100 cases of hotdogs. HEB orders this product on a regular basis. What type of purchase does this week's purchase represent?
A)New-task
B)Repetitive
C)Institutional
D)Straight rebuy
E)Modified rebuy

Question

Quizplus · Accepted Answer

This purchase represents a modified rebuy because while HEB regularly orders hotdogs from the Pederson Corporation, the increase in order quantity due to the holiday represents a modification of their usual order.

HEB Supermarkets Recently Placed an Order with the Pederson Corporation