Which of the following is not an organizational factor influencing the business buying decision process?
A)The company's objectives
B)The company's resources
C)The size and composition of the company's buying center
D)The company's purchasing policies
E)The personal characteristics of participants in the buying center

Question

Quizplus · Accepted Answer

The personal characteristics of participants in the buying center are individual factors that can influence the buying decision but are not considered organizational factors. The other choices are all organizational factors that can impact the business buying decision process.

Which of the Following Is Not an Organizational Factor Influencing