During the search for products and evaluation of possible suppliers stage of the business buying decision process, marketers sometimes use ____ analysis to examine the quality, design, materials, and possibly item reduction in order to acquire the product in the most cost-effective way.
A)cost
B)value
C)profit
D)strategic
E)SWOT

Question

Quizplus · Accepted Answer

During the search for products and evaluation of possible suppliers stage, marketers use value analysis to examine the quality, design, materials, and possibly item reduction in order to acquire the product in the most cost-effective way. Cost analysis is focused on determining the actual cost of the product or service. Profit analysis is aimed at determining the profitability of the product or service. Strategic analysis is a broader perspective that evaluates the alignment of the product or service with the company's goals and objectives. SWOT analysis is used to analyze the strengths, weaknesses, opportunities, and threats of the company.

During the Search for Products and Evaluation of Possible Suppliers