Within the buying center, ____ are technical personnel who develop product specifications and evaluate alternatives, while _____ actually choose the products.
A)users; buyers
B)influencers; deciders
C)gatekeepers; deciders
D)influencers; buyers
E)deciders; buyers

Question

Quizplus · Accepted Answer

Influencers are technical personnel who develop product specifications and evaluate alternatives, while deciders are the ones who actually choose the products.

Within the Buying Center, ____ Are Technical Personnel Who Develop