Brad Glickman of WP International, a major marketer of word-processing software, calls the secretary of Raine Dorchette, director of purchasing for MMK, Inc. He sets up an appointment to discuss an upcoming purchase of software. The secretary plays the role of ____ in this purchase decision.
A)gatekeeper
B)buyer
C)decider
D)buying center captain
E)order giver

Question

Quizplus · Accepted Answer

The secretary acts as the gatekeeper in this purchase decision, controlling access to Raine Dorchette and screening potential vendors such as WP International.

Brad Glickman of WP International, a Major Marketer of Word-Processing