In many cases, business buyers' needs and wants have been shaped by their experiences at
A)consumer shopping sites.
B)retail stores.
C)reverse auctions.
D)B2B e-commerce sites.
E)online auctions.

Question

Quizplus · Accepted Answer

The experiences of business buyers at consumer shopping sites may shape their expectations for B2B e-commerce. For example, they may expect personalized recommendations, convenience, and easy-to-use interfaces. Retail stores, reverse auctions, and online auctions are less likely to shape the needs and wants of business buyers in the B2B context.

In Many Cases, Business Buyers' Needs and Wants Have Been