When Dunkin Donuts decided to expand into the international markets of India, Japan, and Argentina, management realized that there would be significant differences in the standards of living, credit, buying power, and income distribution in those countries. Dunkin Donuts is currently examining the ____ forces in its environmental analysis.

Question

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Economic forces refer to the factors that affect consumer buying power and spending patterns, such as income levels, credit availability, and income distribution. Dunkin Donuts is examining these forces to determine the feasibility and potential profitability of expanding into the international markets of India, Japan, and Argentina.

When Dunkin Donuts Decided to Expand into the International Markets