Marketers call the Internet a pull medium because
A)users determine which websites they are going to view.
B)they determine which websites consumers are going to view.
C)they have great control over the content to which users are exposed.
D)social networks have great control over the content to which users are exposed.
E)users get pulled along by social media influencers.

Question

Quizplus · Accepted Answer

The Internet is considered a pull medium because users have the ability to determine which websites they want to visit and what information they want to access. Marketers have to create content that pulls users towards their website or social profiles, rather than pushing it onto them through traditional advertising methods. This is why search engine optimization, content creation, and social media marketing are so important in the digital age.

Marketers Call the Internet a Pull Medium Because