Julie is a retailing and consumer sciences major and plans to pursue a career in fashion design. She enjoys setting the trends for her friends and owns approximately 50 pairs of shoes. She loves shopping for shoes on Zappos, a popular online retail store that is a subsidiary of Amazon. Zappos offers millions of styles of shoes, but Julie can simplify her search through the use of filters. She can filter the search by style, color, material, brand name, and heel height in order to reduce the number of shoes that appear in the search results. Zappos is taking advantage of _____, one of the characteristics of online media.
A)accessibility
B)control
C)addressability
D)connectivity

Question

Quizplus · Accepted Answer

Zappos allows Julie to control her shopping experience by using filters to narrow down her search results, which is a characteristic of online media known as control. This feature enables users to manage what they see or interact with on the platform.

Julie Is a Retailing and Consumer Sciences Major and Plans