Mike went skiing one weekend with several of his friends. While at the slope, Mike injured his leg and needed to see a doctor. Mike is likely going to view solutions to his problem as
A)specialty products.
B)installations.
C)shopping products.
D)unsought products.
E)convenience products.

Question

Quizplus · Accepted Answer

Unsought products are those that the consumer may not actively seek out, but may need in certain situations, such as medical supplies or services. In this case, Mike did not plan on needing to see a doctor for his injury, but he now requires medical attention. Therefore, solutions to his problem would be considered unsought products.

Mike Went Skiing One Weekend with Several of His Friends