Which of the following is not a benefit for buyers of branding?
A)Brands help buyers recognize specific products that meet their criteria for quality, which reduces the time needed to identify and purchase products by facilitating identification of products that satisfy consumer needs.
B)Branding facilitates promotional efforts because the promotion of each branded product indirectly promotes all other products bearing the same brand.
C)A brand indicates a quality level and image to the customer and reduces a buyer's perceived risk of purchase.
D)Customers might receive a psychological reward from purchasing and owning a brand that symbolizes high status.
E)Purchasing certain brands is a form of self-expression.

Question

Quizplus · Accepted Answer

Option B is not a benefit for buyers of branding, but rather a benefit for the company. It states that branding facilitates promotional efforts because the promotion of each branded product indirectly promotes all other products bearing the same brand. This benefit is for the company as it helps in promoting their products and improving their sales.

Which of the Following Is Not a Benefit for Buyers