After building a prototype of his new device, Jacob is asked to conduct rigorous functional testing to see if the device meets performance and safety qualifications. This is part of the ____ phase of the new-product development process.
A)product design
B)screening
C)product development
D)concept testing
E)test marketing

Question

Quizplus · Accepted Answer

The functional testing process is part of the product development phase, which is the stage where a working prototype is created and tested for performance and safety. The product design phase refers to the initial design process and concept testing involves gathering feedback from potential customers. Screening is a preliminary stage where ideas are evaluated and selected for further development. Test marketing occurs after the product has been fully developed and is being marketed to a select group of consumers.

After Building a Prototype of His New Device, Jacob Is