Clara is a member of the product development team at a company that manufactures sports equipment. During a recent meeting, one of the team members asked, "What level of quality are we building into the camping gear?" Based on this question, Clara and her team are most likely in the ____ phase of new-product development.
A)commercialization
B)concept testing
C)business analysis
D)product development
E)test marketing

Question

Quizplus · Accepted Answer

The question about the level of quality being built into the camping gear suggests that the product is already in the development phase, where the product is being designed and tested before production. Therefore, the correct answer is product development.

Clara Is a Member of the Product Development Team at a Company